If you dream of becoming a Social Media Manager (SMM), follow a step-by-step plan to start a career. This article will tell you how to become an SMM professional (copywriter, herpetologist, or communication creator), even if you don’t know how (so far), or you can do something even if you haven’t found your dream job yet.
Learn.
Enthusiasm, learning, and being ready for new challenges are good ways to move forward, but learning and finding work alone will not work. Learn the myth yourself before looking for a job. The story of what topics you have passed (not even in the course, but in the free resources) will better prove to the employer your willingness to learn new things rather than a continuous line. What you can learn to be an SMM manager: The Basics of Marketing and Communication Theory; Foundations of SMM; The idea of how targeted advertising works on social networks; Web Analytics Essentials; Work in Excel; Basic technical level of image editors. Get a free digital marketing course, read paid blogs, join professional forums, and follow practical questions for partners.
Get information.
Business groups: Many small businesses are trying to save money on everything. The hardest thing to find is the first projects where no one is willing to give you social media or advertising campaigns.
There are beginners — get a job as an assistant in an advertising company (they write about such posts in agency groups on social networks and workplaces or a professional SMM assistant (see what is offered in interviews). Find a project you can work on. Write to social media that you are reading SMM or targeted advertising and work for a free portfolio for two weeks or a month. Free work is always a bad idea; This rule can be ignored.
Create a fake portfolio.
A fake portfolio contains tasks that no one has asked you to perform. For example, you create an SMM strategy for Coca-Cola or IKEA. This profile will not use it, but clients will look at it when they decide to work with you. For a social media marketing or professional marketing portfolio, you may create an advertising campaign strategy and result for it, marketing campaign examples, email marketing samples to attract potential customers.
Write a review.
SMM expert resume writing tips are no different from the norm — choose the right experience, briefly describe tasks and achievements in previous positions, a marketing department you want to work in, write critical skills, and do not use controversial statements about coping with learning.
Make your resume in this space and showcase your work experience before joining the digital — perhaps by a former kindergarten teacher/accountant/logistician. This project needs to create content based on experience. However, this experience should be further illustrated — if you haven’t worked on social networks yet, show in your resume that you are going into this field, doing studies, and looking for start-up projects.
- Portfolio rules for SMM projects:
- Link to product pages you’ve worked with and apply marketing strategies.
2. Indicate work time on the project.
3. Write about your goals and your success. If you only respond to comments or make contests, be honest.
4. Paste links to posts you have created (written, designed, processed, and come up with competitive equipment). If a few months have passed since you worked on the project, the potential employer will need to scroll through that time to evaluate your work. And he will not do this.
Once registered, don’t forget to set a job alert from your dream companies.
Get your first job.
Companies typically submit posts to LinkedIn and their websites when expanding their marketing team. Agencies sometimes publish posts on HeadHunter or other job search sites but only post them on their sites — on the site and in groups on social media. Think about the work of different agencies, find project teams that encourage you — and send a short story about yourself and a link to your progress via email (shown in the Spaces section).
Get a training program in a real-life setting.
To save time, it is crucial to find the right approach. TryWork will help you obtain SMM experience leading industry start-ups and gaining entrepreneurial experience. Serving as an alternative to marketing internships, TryWork will provide
- full live online support,
- day-to-day skills development, and
- Great work in our marketing program environment to support you on a journey to shape your marketing skills and become an SMM expert.
TryWorkCo.com
